Cnam IIM - MBA | Expand Your Horizons | "Sales & Marketing collaboration, the forgotten way to grow"

Description

Conférence – Paris – IIM | Cnam MBA - Expand Your Horizons 

Sales & Marketing collaboration, the forgotten way to grow

Introduction 

Cnam International Institute of Management is providing special interactive sessions called “Expand Your Horizon”, part of MBA Program. 

As a partner, Unicnam is providing this event promotion. 

Expand Your Horizon Program 

Expand Your Horizon Program

Description

Sales & Marketing collaboration, the forgotten way to grow By Elie LIBERMAN

In a recent report Gartner evaluated the misalignment between the Sales and marketing teams is "costing" 20% of sales performance. If this is the case, why so many companies are struggling to align the Sales team with the Marketing team?

What can be done to transform this necessary collaboration into a lever for growth? Using the case of his missions on an international level in a CAC40 company, Elie Liberman will share his best practices to transform the Sales and Marketing process and the teams

When and How 

Thursday, November 13, 2025 

Duration : 1 hour 30 

Where : 

• Cnam Paris, 2, Rue Conté – 75003 Paris 
• Amphithéâtre Friedmann
• Room : 33.1.20

Language : English

Speaker

Over the last 30 years Elie Liberman has always been bilingual, ... IT & Marketing! Very familiar with the many usages of data in marketing, he created the first consumer mega-base in Europe in 92, created and/or managed 16 loyalty programs; surfed the CRM wave when it was "hype" and worked on marketing automation long before it became popular.

He has been member of the board and copresident of the "Pôle B2B de l'Adetem" more than 12 years. He is now consultant in Sales & Marketing process transformation for mid-size companies to a CAC40 company and teaches Marketing at the CNAM & in different Business Schools in Europe

Linkedin profile.

Lieu